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Staging Secrets for Selling Your Northwest Arkansas Home Faster and at a Higher Price

Home staging is an essential strategy that can influence a potential buyer’s first impressions, how quickly a home sells, and the sale price of a home. By creating curb appeal, taking a minimalist approach to indoor staging, and creating a warm and inviting environment, you can help your listing stand out from the competition. 

Selling Faster and At a Higher Price

Staging is the process of expertly dressing up a home, rearranging or removing furniture and certain personal effects, and adding decor, to make a home look more appealing for walkthroughs and listing photos. It’s an effective marketing tactic that can make even the most cramped or dark space feel warm and inviting. 

The reason it’s so important to learn how to stage a home correctly is because it can turn around a sale that was otherwise not moving. Considering that most buyers look online during their search for a new home, a beautifully staged home will boost interest in your listing and draw more buyers. 

Understanding the Northwest Arkansas Buyer

When you’re marketing a home to sell, you should determine the profile of the buyer for your specific property. To attract interest from the right buyer, the marketing should be directed and focused on that targeted audience, resulting in a faster sale. To date, most buyers in Northwest Arkansas are around the age of 36 and are searching for family-friendly housing. 

The schools in Northwest Arkansas have a higher than average rating, with a low unemployment and crime rate, making this part of Arkansas the ideal choice for families. Research also shows that this area of Arkansas is one of the most affordable regions in the state.

Curb Appeal: Making a Strong First Impression

When staging a home, it’s important to pay attention to the property's exterior as well. Curb appeal should begin with the condition of the landscaping, grass, and other foliage near the front of the property. Improving a property’s landscaping can be as complex or simple as you want to make it. Begin with the grass. Dirt or burnt patches can make a property feel neglected, dated, and old. In many cases, fixing this issue can be as easy as planting seeds and watering the lawn for a couple of weeks. If the problem is more serious, you can also consider artificial grass or sod. Next, focus on the area nearest to the house. Dying or overgrown bushes can also be an eyesore. Because of this, they should be trimmed or removed. You should also pay attention to mulch. Fresh layers of mulch can completely transform the exterior of a property. 

To get a clearer picture of the curb appeal of the home, try driving down your street and taking notes of the first thing on the property that stands out when you pull up. These are the items that prospective buyers will notice as well. 

Declutter and Depersonalize: The Key to a Buyer-Friendly Space

Depersonalizing and decluttering your home involves removing unnecessary items, such as collectibles, trophies, and photos. Wall decor and knickknacks are also personal taste items that can distract a potential buyer from visualizing the home as theirs. When depersonalizing the space, neutralize and simplify it as if it were a model home, which is exactly what it is while it’s on the market. You can pack up and store these items out of sight. Extra furniture and items such as magazines, books, and hobby supplies can add weight to a room, making it feel smaller. The more spacious the home appears, the more appealing it will be. 

The Art of Minimalist Staging

Minimalist staging relies on natural light to create an inviting environment that showcases its natural beauty. When you’re staging your home, ensure that you don’t cover up any eye-catching structural features, including windows. Remove blinds and curtains, leaving windows uncovered. Remove large pieces of artwork, extra furniture, large coffee tables, and anything else that can make a room feel much smaller than it is. The environment should look simple, with a warm and inviting feeling. This will allow any potential buyers to admire the structural features of the home, while also visualizing what their furniture and other personal items will look like in the home. 

Highlighting Key Features with Strategic Lighting

Strategic lighting can vary, based on a home’s natural lighting, layout, size, and style. However, learning how to strategically light your home can add visual interest while highlighting the natural beauty of a space. 

  • Outdoor lighting can help a home feel safer while adding visual interest. Clean or install path lighting that shines down, and use upward shining flood lights that highlight the front of the home or the beautiful shape of the trees. 
  • Check the natural light levels of each room, removing curtains and blinds from each space to allow any natural light to flow throughout the rooms. 
  • Add a small lamp in rooms where any dark spots are created by either architectural details or furniture. 
  • You can also use lighting to strategically accentuate high ceilings, using an attractive fixture hanging down. 

Staging for the Seasons: Capitalizing on Northwest Arkansas's Climate

Each season is unique. When staging your home, consider what each season represents and then determine the tones and colors that best represent the season and a person’s general desires during that season. 

  • Spring. Spring is a season that’s about renewal, so things are new and fresh. Use accent colors such as light green, light blue, or yellow, and allow plenty of natural light to flow throughout your home. 
  • Summer. Summer is all about being outdoors, so your home should be staged both inside and outside. Make sure your lawn and landscaping look beautiful and well-maintained. Keep the patio area organized and clean. Incorporate colors such as beige and crisp white, adding accents of vibrant, bold colors. 
  • Fall. When staging your home during the fall, use warm, inviting colors, such as browns, oranges, darker greens, and reds. These colors will give a space a homey, warm, and inviting feel that most people want inside their homes during that time of year. 
  • Winter. Winter is an elegant season in which deep greens, silver, reds, and whites are common. These colors represent the magic of the season while avoiding the use of any religious preferences. 

Staging your home based on the season makes it easier for potential buyers to envision themselves living in the house during that particular time of year, which makes it a very effective and impactful staging strategy to use. 

Professional Photography: Showcasing Your Staged Home

The majority of homebuyers will begin looking for their new home online. Because of this, it’s important to have professional eye-catching photos that will highlight the interior of your home and your home’s curb appeal. A professional photographer can take several photos of your home during the best time of the day for lighting, and once your home has been staged, so there are no personal items in any of the shots and each room in your home looks its best. 

Having a professional photographer that specializes in taking real estate photos can result in stunning photos of the interior and exterior of your home, to make your property stand out and to increase buyer interest. 

Contact The Summit Home Real Estate Today 

If you’re preparing to sell your home in NWA, but you’re not sure where to begin in terms of staging, contact the Summit Home Team today. We know you want to present your home in its best light to ensure it resonates with potential buyers to maximize your return on investment. At Summit Home Team, we can help you stage your home and transform your property into a buyer’s dream, resulting in increased interest and potentially higher offers. Contact us at Summit Home Team today to learn more.

If you enjoyed this article, check out these other articles about Selling:
The Benefits of Partnering with a Local Realtor to Sell Your Home in Northwest Arkansas

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